My Story
I had a problem.
A few years ago, I was using name-brand protein powders as a college athlete. I really needed the extra protein, but every powder I tried upset my stomach.
I found a solution.
Sick of feeling sick all the time, I took a short list of simple ingredients and made a protein powder for sensitive stomachs. For the first time in my life, drinking a protein shake made me feel good.
I started the business in 2020.
After graduating from college, I worked as a high school teacher and coach. In my free time, I often thought about how I could turn the protein powder I was making myself, for myself, into a business. I eventually partnered with an organic granola company in Plymouth, Massachusetts to produce drink wholesome. This was just weeks before the first case of COVID-19 was detected in the United States.
COVID-19 stopped me dead in my tracks.
My original business plan was to spread awareness at in-person events. As an athlete, I felt that my best chance of building a successful wellness brand was to target other athletes. Unfortunately, however, just two weeks after I launched the business, the entire country shut down due to the spread of COVID-19. Seemingly all in-person events were canceled, and I was stuck at home with pallets of protein powder and no obvious way of selling them.
My customers found me.
Months went by and my only sales were to family and friends. I had no idea how to run an e-commerce business, and the pandemic did not seem to be going away anytime soon. Just when I was about to call quits, however, I got a lucky break. Other people with sensitive stomachs found drink wholesome and also loved how it made them feel. Seemingly overnight, orders from complete strangers started flooding in, and the rest is history.
The bird flu almost put me out of business.
My first product was egg white protein powders, which meant I was buying a lot of eggs. In 2022, an avian bird flu outbreak killed tens of millions of chickens in the United States. As a result, the price of eggs went up 500%! This was nearly a disaster for my business, but I persevered and started making vegan almond protein powders.
It became a family business.
My sister, Tessa, joined the team in 2023. She has a background in the food industry, and has helped many small businesses bring better-for-you products to market.
We almost had to shut down.
In 2024, we were informed, without warning, that our facility needed a new certification in order to continue processing eggs. This almost shut us down completely, but we persevered and started making collagen protein powders. We now make protein powder for sensitive stomachs using three different protein sources: egg whites, almonds, and collagen.
Try our protein powders.
Our protein powders are made for people with sensitive stomachs and gut issues like IBS. If you are sick of protein powders that upset your stomach, or just want a protein powder without extra processing and added junk, order samples.
Thank you for supporting our small business! You can continue to follow our story on Instagram, Facebook and TikTok.
Jack, founder