My Story

I Started the Business in 2020

After graduating from college, I worked as a high school teacher and coach. In my free time, I thought about how I could turn my homemade protein powder into a business.

I eventually partnered with an organic granola company in Massachusetts to create Drink Wholesome. But this was just weeks before the 1st case of COVID was detected in the United States.

COVID-19 Nearly Stopped Me Dead in My Tracks

My original business plan was to spread awareness at in-person events. As an athlete, I felt that my best chance of building a successful protein powder brand was to target other athletes.

Unfortunately, however, just 2 weeks after I launched, the entire country shut down due to the spread of COVID. All in-person events were canceled, and I was stuck at home with pallets of protein powder and no obvious way of selling them.

My Customers Found Me

I built a website, but months went by and my only sales were to family and friends. I had no idea how to do e-commerce, and the pandemic didn’t seem to be going away. Just when I was about to call it quits, however, I got lucky.

In 2021, other people with sensitive stomachs started to find Drink Wholesome online. They loved how much better it made them feel, and seemingly overnight, the business started to grow.

The Bird Flu Almost Put Me out of Business

My first product was Egg White Protein Powder, which meant I was buying a lot of eggs. That was going well until 2022, when bird flu began wiping out tens of millions of chickens in the US.

As a result, the price of eggs went up 500%! This forced me to diversify and start making Vegan Almond Protein Powders as well as Meal Replacement Powders.

It Became a Family Affair

My sister, Tessa, joined me in 2023. She has a background in the natural food industry, and has helped many small businesses bring better-for-you products to market.

I Expanded My Product Line

In 2024, facing ongoing bird flu outbreaks, I decided to further diversify my product line by introducing Collagen Protein Powders. I now make Protein Powders from three different protein sources: egg whites, almonds, and collagen.

Kayla Joined the Team

In 2025, Kayla Kamen, MS, RD joined the team as our Dietitian. Her goal is to help people with sensitive stomachs safely supplement their protein intakes.