My story. 

I had a problem.

A few years ago, I was using name-brand protein powders as a college athlete. I really needed the extra protein, but hated that protein shakes made me feel bloated and gassy.  

I found a solution.

Sick and tired of protein powders that upset my stomach, I decided to make my own with ingredients from the local health food store. For the first time, my protein shake didn’t upset my stomach. 

drink wholesome founder
drink wholesome founder

I launched drink wholesome in 2020.

After graduating from college, I began working as a teacher and coach. In my free time, I started thinking about how to turn the protein powder that I was making myself, for myself, into a business. After months of planning, I partnered with an organic granola company in Cape Cod and made my first batch of drink wholesome. This was just weeks before COVID-19 hit the United States. 

COVID-19 didn’t make things easy. 

My original business plan was to spread awareness at events like triathlons and running races. As an athlete, I felt that my best chance of building a successful wellness business was to target other athletes. Unfortunately, however, just two weeks after I launched the business, the country shut down with COVID-19 cases on the rise. Overnight, seemingly all in-person events were canceled, and I was stuck at home with pallets of protein powder and no obvious way of selling them.

To say that I felt lost is an understatement. I had absolutely no idea how I was going to make it in a virtual world with no advertising budget and no digital marketing experience. All I had was a homemade e-commerce website and a quiet Facebook page. 

Months went by and my only sales were to family and friends. I still had no idea what I was doing, and the pandemic didn’t seem like it was going away anytime soon. Just when I was about to call quits, however, everything changed. 

drink wholesome founder
drink wholesome manufacturer

My customers found me. 

It was June 2020 and a morning like any other. I opened my laptop to fulfill a handful of e-commerce orders, and was surprised to see a customer name that I did not recognize. After asking around, I confirmed that this person was a complete stranger, and my heart skipped a beat. Selling to a stranger might not seem like a big deal, but for a small e-commerce business like mine, it was a huge milestone. 

Again, I had no idea who this customer was, how they found my website, or why they bought my protein powder, but that didn’t matter. I finally had a reason to believe in what I was doing. A few days later, I got another sale from a stranger, and a few days after that, 2 more. By the end of the month, I was consistently getting orders from people I didn’t know, and I started to believe that maybe, just maybe, there was hope for drink wholesome after all.

Fast forward a few months, and I had finally figured out who these strangers were and why they were ordering my protein powders. Basically, people with gut issues and sensitive stomachs found drink wholesome, loved the simple ingredients, and told their friends. Word then got around that my protein powders were easy to digest, and the rest is history. 

Try my gut-friendly protein powder.

Today, drink wholesome is THE gut-friendly protein powder. My simple ingredients are perfect for people with gut conditions like IBS and lactose intolerance, and they taste much better than the heavily-processed junk that goes into most protein powders. Order samples to see for yourself. 

drink wholesome is still handmade in Cape Cod, and depending on who you are, could change your life. Give it a try, follow my story on Instagram and Facebook, and most importantly, keep it real, foods.

Jack Schrupp, founder 

drink wholesome founder
mocha protein powder