My story. 

I had a problem.

My name is Jack and I made my first protein powder recipes in 2018. At the time, I was using protein powder often as a two sport college athlete. I loved drinking protein shakes, but hated how they made me feel; every time I drank one, I felt bloated. 

I found a solution.

One day, I had enough. I bought a spice grinder and made my own protein powder with ingredients from the local health food store. It wasn’t pretty, but it worked; for the first time, my protein shake didn’t upset my stomach. 

drink wholesome protein powder
drink wholesome protein powder

I launched drink wholesome in 2020.

After graduating, I began working as a teacher and coach. In my free time, I was thinking about how I could turn the protein powder that I was making myself, for myself, into a business. After months of planning, I partnered with an organic granola company in Cape Cod and made my first batch of drink wholesome. This was in early 2020, just weeks before COVID-19 touched down in the United States. 

COVID-19 threw a wrench in my plans.

My original plan was to spread awareness at sporting events like triathlons and running races. As an athlete, I felt that my best chance of building a successful wellness business was to target other athletes. Unfortunately, however, only a few weeks after I launched the business, the country shut down due to the pandemic. Overnight, seemingly all in-person events were canceled, and I was stuck at home with pallets of protein powder and no obvious way of selling them.

To say that I felt lost is an understatement. I had absolutely no idea how I was going to make it in a virtual world with no advertising budget and no digital marketing experience. All I had was a rinky e-commerce website that I had made myself and a quiet Facebook page. 

Months went by and my only sales were to family and friends. By June 2020, I had sold hardly any of my inventory, and the pandemic wasn’t going away anytime soon. But then one day, everything changed.

drink wholesome protein powder
drink wholesome protein powder

I finally found my feet. 

It was a morning like any other, and I opened my laptop to fulfill my website orders – all 3 of them. I was immediately surprised to see a customer name that I did not recognize. After doing some research, I confirmed that this person was a complete stranger, and my heart skipped a beat. This might not seem like a big deal, but for a small business like mine, it was a huge accomplishment. The Internet is a jungle, and it is easy for a website like mine to get lost in the search results, especially if the site owner doesn’t know what he is doing.

Again, I had no idea who this customer was, how they found my website, or why they bought my protein powder, but that didn’t matter. I finally had a reason to believe in what I was doing. A few days later, I got another sale from a stranger, and a few days after that, 2 more. By the end of the month, I was consistently getting orders from people I didn’t know, and I started to believe that maybe, just maybe, there was hope for drink wholesome after all.

Fast forward a few months, and I had finally figured out who these strangers were and why they were ordering my protein powders. Basically, people with sensitive stomachs stumbled across drink wholesome, loved how it made them feel, and told their friends. Word then got around that my protein powders were easy to digest, and the rest is history. 

Try my stomach and gut-friendly protein powder.

Today, drink wholesome is THE stomach and gut-friendly protein powder. My simple ingredients are perfect for people with conditions like IBS and lactose intolerance, and they taste much better than the heavily-processed junk that goes into most protein powders. Order samples to see for yourself. 

drink wholesome is still handmade in Cape Cod, and depending on who you are, could change your life. Give it a try, follow my story on Instagram and Facebook, and most importantly, keep it real, foods.

Jack Schrupp, founder 

drink wholesome high protein powder replacement powder
mocha protein powder

UPDATE (May 1, 2022): The bird flu outbreak in the United States has severely impacted our ability to source dried egg whites. As a result, our production capacity is limited. This is yet another challenge that drink wholesome has to overcome, and we will take it in stride. Thank you for your continued support. 

UPDATE (May 30, 2022): I am excited to announce the launch of chocolate and vanilla high protein meal replacement powders. They’re made with easy-to-digest ingredients, and perfect for on-the-go nutrition. 1 serving has 30 grams of protein.